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Business & Stocks Business Standard • Oct 12, 2026

SEBI Notifies Common Advertisement Code: Guidelines on Celebrity Endorsements for Financial Brands

💡 Key Takeaways

•SEBI notifies a common advertisement code for regulated entities.
•Celebrities can endorse corporate financial brands but not specific products.
•The rule aims to protect retail investors from misleading financial marketing.

NEW DELHI [NCRBuzz Wire] — **The Securities and Exchange Board of India has formally notified a comprehensive common advertisement code for regulated entities, establishing clear boundaries for marketing practices and celebrity endorsements.** Under the updated regulatory framework, notable public figures and celebrities are legally permitted to endorse financial institutions and intermediaries at the overarching corporate brand level. However, the SEBI notification strictly prohibits celebrities from endorsing specific financial products, investment schemes, or high-risk financial services to safeguard retail investors from speculative exposure.

### Regulatory Compliance & Market Impact

**Market participants and regulated intermediaries must align their marketing campaigns with the newly instituted disclosure and governance norms.** The regulatory intervention is designed to address mounting concerns over aggressive retail financial marketing, unverified wealth-creation claims, and high-risk finfluencer partnerships. Non-compliance with the common advertisement code will invite regulatory scrutiny and strict enforcement actions under existing SEBI guidelines.

| Metric / Aspect | Details |

|---|---|

| Regulatory Body | Securities and Exchange Board of India (SEBI) |

| Policy Focus | Common Advertisement Code for Financial Entities |

| Celebrity Status | Permitted for Brand Level; Prohibited for Specific Products |

| Target Sector | Regulated Financial Markets and Intermediaries |

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🏛️ Background Context

This regulatory update follows escalating concerns regarding aggressive retail investment campaigns promoted by finfluencers and unregistered entities, prompting SEBI to streamline financial advertising standards to ensure transparency and accountability.

💡 Citizen & Commuter Quick Explainer (FAQ)

Q1: Can celebrities endorse financial institutions under the new SEBI code?

Yes, celebrities are permitted to endorse regulated financial entities strictly at the overarching corporate brand level.

Q2: Are specific financial products allowed to be endorsed by celebrities?

No, the SEBI advertisement code explicitly prohibits celebrities from endorsing specific financial products, schemes, or services.

Q3: Who does this advertising guideline apply to?

The guidelines apply across all regulated entities, financial intermediaries, and market participants operating within India's capital markets.

Verified Wires: Business Standard Original Wire Dispatch ↗

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